What does BMR Artist Development Mean?
Essentially it is everything you need to do as an independent artist to build, promote, and enhance your music career.
There was a time when major record labels sunk tons of money into an artist to develop their music, and image. In today's world you'll be hard-pressed to find a major label willing to do this. The music industry environment has changed dramatically. Labels ... what's left of them, put their focus and finances on product development and record sales. The overall scope of getting signed to a major label has changed. Today, when a label considers signing a new act, they are looking for artists that already have a solid independent foundation, a story, and the songs and image necessary to make it to the top. They also look for artists who have a proven track record of significant independent record sales either through a self release or through an independent label. They want artists that tour extensively and already have a large fan base.
Doesn't seem fair, does it. You may ask yourself .... How in the world are we going to accomplish all that with little or no money or connections? The answer is very hard work, and a little knowledge and expertise. . You must set your goals, lay down a good music marketing and promotion plan and follow it. In todays music industry environment, you have an equal chance of getting where you want to be, as anyone else .. provided you have the songs, and image. The playing field has been level'd due to the breakdown of the major record labels and onset of the Internet and the digital world. But you have to deal with the necessity of accomplishing the prerequisites that the majors look for before even considering signing you.
Some aspects of BMR Artist Development that need to be considered:
* Set your goals and write your music marketing plan.
* Songwriting ...You must have great songs, middle of the road songs won't cut it
* Image .... You must have a unique and memorable image
* Live Performance ... Your live show must be excitingly superior
* Recording, development, marketing, and distribution of your records
With the astronomical amount of competition out there in the Independent Music Market, it is essential that your music, image, and marketing efforts rise above all the rest to even stand a chance. Trying to develop yourself and effectively implement all the strategies that are necessary to stand out from the crowd may be a difficult task. You may not have all the knowledge, expertise, and connections at hand to properly do this in the professional manner that is necessary. As an artist management, consulting, and development firm, BMR’s professional artist development team can assist you in every aspect of your development. From counsel and advice, to actual in-studio development sessions, we offer many different options to enhance your development. Our Team consists of music industry veterans, acclaimed music producers, and artist development specialists. We work closely with you on the creative development of your songs, preparing your music marketing plan, inventing and enhancing your image and live performance, and arranging and tracking your music.